The COVID-19
pandemic has changed the communication priorities for every organization in
unprecedented ways, and virtually overnight.
B2B companies are among the hardest hit. Most
B2B companies have always relied on direct marketing and sales, instead of
marketing communications, as the primary drivers of revenue and growth.
Social distancing now requires B2B firms to place a much stronger reliance on digital marketing than they have in the past. What’s more, the vast majority of B2B companies have no internal communication resources to rely on—especially when crisis-communication experience is required.
We offer fast and reliable COVID-19 communications support.
At Burns360, our team of marketers and communication specialists will work with you to create, launch and manage your COVID-19 response priorities. We can help you:
- Develop and enact a proactive COVID-19 response plan to
stay in front of all your stakeholders, both internal and external
- Develop customized strategies to help you overcome your
own, specific challenges
- Create a formal crisis
plan to handle potential outbreaks within your company, or other issues
affecting your delivery of goods and services
- Create a COVID-19 website, landing pages, or customized hub to centralize your response communications
- Build an e-commerce site with a limited number of products or SKUs in 2-3 weeks
- Create and execute digital marketing campaigns to promote and boost your online presence
- Assess your current website to determine if it’s optimized for search engine results
- Conduct primary research to identify the needs and concerns of your stakeholders
How can we help? Please contact us today—we’re here for you.