Blog

Author Bio: Callum is the head of marketing at Warble Media. They are a boutique website design agency in Dubbo, NSW, Australia. He is passionate about helping local small businesses achieve success with their marketing.

In the first part of this blog, I talked about the history of the AIDA (Attention, Interest, Desire...

Author Bio: Callum is the head of marketing at Warble Media. They are a boutique website design agency in Dubbo, NSW, Australia. He is passionate about helping local small businesses achieve success with their marketing.

It was 1898 when, looking for a way to optimize sales calls and amplify customer engagement, E. St. Elmo...

For digital marketers, there is an innate challenge to act global, even if your business is purely local. National lines and borders mean little to the Internet at large, so many best practices and regulations implemented on a local scale can and will be implemented globally as well.

So, when the EU implemented the General...

2018 has kicked off with more than its fair share of political in-fighting and scandals. And these battles aren’t just being fought in the hallowed halls of government. They’re also front and center in the digital world, with uncontrolled social media data access as one of the most serious—and potentially alarming—issues we’re all dealing with...

At your office, someone may only be available to answer the phones from 8 to 5. An effective website, on the other hand, works for you 24-7. And for potential customers hesitant to pick up the phone, they can check you out with a certain level of anonymity that a phone call can’t...

We all know the story. Mark Zuckerburg, a Harvard dorm room, and some new website concept called “TheFacebook” designed to bring his classmates together.

And the story doesn’t stop there. Facebook spread to other Ivy League schools, then to anyone with a college email address, and not long after, to the entire world. Celebrities have...

Hey Alexa, what was the hottest topic at this year’s Consumer Electronics Show?

Let us answer the question for you. At CES, the biggest event for unveiling everything new in the digital device world, voice-enabled device adoption was all the rage. Ask virtually anyone who geeks out on this sort of thing. They’ll tell you...

The start of a new year. It’s a time when your newsfeed overflows with resolutions to drop a few pounds, save a little money, get more exercise, and if you’re in the marketing and communications business, it’s the season for articles forecasting the most important trends for the year ahead.

Isn’t it funny that come...

If you have a Twitter account or manage a few for your clients, chances are you have already discovered your newfound fortune. Once limited to 140 characters, your blank canvas has doubled to 280. Think of the possibilities! Forget the abbreviations. Add a few hashtags. Have something to say? Don’t leave anything out.

Not so...

Normally when I write blogs, I avoid starting by quoting formal definitions. Why? They’re uncreative. A cop out, if you will. But today, I will break my own rule because the term “legacy system” deserves it, and from a marketing perspective, its core meaning matters.

Wikipedia says: “In computing, a legacy system is an old method, technology,...