Public Relations

Five Tips for Making Retail Technology PR Successful.

B2B PR for technology companies often includes a strong focus on vertical markets. And as any PR veteran knows, each vertical industry has its own unique flavor. For retail technology PR, the secret sauce is how to approach the media, analysts and trade shows to build your...

Building strategic PR relationships drives strong reputation management.

In PR, engagement season lasts longer than Valentine’s Day; we’re engaged with our clients, vendors and media each and every day. Why? Because building PR relationships is one of the cornerstones of our industry and we believe it’s an essential part to solidifying strong reputation management.

So...