Blog

Five Tips for Making Retail Technology PR Successful.

B2B PR for technology companies often includes a strong focus on vertical markets. And as any PR veteran knows, each vertical industry has its own unique flavor. For retail technology PR, the secret sauce is how to approach the media, analysts and trade shows to build your...

Industrial and Manufacturing PR Relies on Content and Relationships, not Machines.

Today, PR moves at the speed of the Internet—unless your work involves industrial and manufacturing PR. Call it “low tech” or “legacy” PR if you want to, but whatever you call it, there are still sectors where traditional PR approaches and personal relationships remain...

Building strategic PR relationships drives strong reputation management.

In PR, engagement season lasts longer than Valentine’s Day; we’re engaged with our clients, vendors and media each and every day. Why? Because building PR relationships is one of the cornerstones of our industry and we believe it’s an essential part to solidifying strong reputation management.

So...

Yes and no. Content marketing and PR have both evolved.

No matter what you call it, great PR has always been built from great content. And with content creation now a key, (if not the primary), SEO-building strategy, the line between content marketing and what we think of as traditional PR has blurred.

The goals,...