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I recently received an email from Google promoting their newest product, Google Data Studio. As soon as I saw the word “Data Visualization” in bold letters, I immediately thought of the following all-too-common boardroom scenario.

“So as you can see on this Excel spreadsheet, your website ad impressions increased by 13.3% this month, and...

by Erik Wheater

My opinion on this matter comes with a great deal of bias, thanks to five years of chasing stories in television news. Ready for it?

I think former TV journalists make excellent PR professionals.

It might seem strange in a day when public relations degrees are commonly considered the ideal track for...

You check in here. You post a picture there. You follow him, and you share her video. Social media strategy can seem this simple, but when the goal is to market your brand, the do’s and don’ts of social media best practices can get pretty confusing, pretty fast.

What’s more, rules and rules and regulations...

Great PR for professional services isn’t just business as usual.

PR is a whole lot easier when you have new products to talk about, a groundbreaking story and a constant stream of news flowing in and out of your industry. But PR for professional services is a different ballgame altogether.

Unlike trendy consumer rollouts or...

When the economy is tight, the need for creative communication strategies is at a premium, especially when it comes to luxury brands. So how do you get consumers to buy when they’re trying to budget? Try giving them more than they bargained for.

Socially conscious consumers are making a mark in modern-day marketing, and they’re...

It’s almost time for the International Home Furnishings Market in High Point, North Carolina, and for those in the furniture industry, this is truly the Holy Grail of trade shows.

Twice a year–in April and October–more than 75,000 visitors converge at High Point Market to see the more than 2,000 vendors, designers and manufacturers who...

We’ve always been told to think before we speak. But when it comes to social media, this adage proves even more integral, says Kathy Catoe, MB&A’s favorite social media guru. We think Kathy is the best in the biz. Over the years, she has definitely seen her fair share of social media blunders, and recently,...

When it comes to B2B branding, I don’t think anyone cuts to the chase better than Austin McGhie, the author of BRAND is a four letter word.

McGhie says, “Brand is the most abused and misused word in the marketing lexicon Brand is the prize, but the actual work to be done is positioning,...

When prices are fixed, lowering overhead is the only real option for increasing margins and ROI. And in B2B marketing, lower printing costs are one of the best ways to achieve higher returns on your marketing spend.

New technology makes it possible to lower printing costs significantly—without sacrificing quality or the communication impact you’re trying...

Five Tips for Making Retail Technology PR Successful.

B2B PR for technology companies often includes a strong focus on vertical markets. And as any PR veteran knows, each vertical industry has its own unique flavor. For retail technology PR, the secret sauce is how to approach the media, analysts and trade shows to build your...