Blog

We’ve always been told to think before we speak. But when it comes to social media, this adage proves even more integral, says Kathy Catoe, MB&A’s favorite social media guru. We think Kathy is the best in the biz. Over the years, she has definitely seen her fair share of social media blunders, and recently,...

When it comes to B2B branding, I don’t think anyone cuts to the chase better than Austin McGhie, the author of BRAND is a four letter word.

McGhie says, “Brand is the most abused and misused word in the marketing lexicon Brand is the prize, but the actual work to be done is positioning,...

When prices are fixed, lowering overhead is the only real option for increasing margins and ROI. And in B2B marketing, lower printing costs are one of the best ways to achieve higher returns on your marketing spend.

New technology makes it possible to lower printing costs significantly—without sacrificing quality or the communication impact you’re trying...

Five Tips for Making Retail Technology PR Successful.

B2B PR for technology companies often includes a strong focus on vertical markets. And as any PR veteran knows, each vertical industry has its own unique flavor. For retail technology PR, the secret sauce is how to approach the media, analysts and trade shows to build your...

Industrial and Manufacturing PR Relies on Content and Relationships, not Machines.

Today, PR moves at the speed of the Internet—unless your work involves industrial and manufacturing PR. Call it “low tech” or “legacy” PR if you want to, but whatever you call it, there are still sectors where traditional PR approaches and personal relationships remain...

Building strategic PR relationships drives strong reputation management.

In PR, engagement season lasts longer than Valentine’s Day; we’re engaged with our clients, vendors and media each and every day. Why? Because building PR relationships is one of the cornerstones of our industry and we believe it’s an essential part to solidifying strong reputation management.

So...

Yes and no. Content marketing and PR have both evolved.

No matter what you call it, great PR has always been built from great content. And with content creation now a key, (if not the primary), SEO-building strategy, the line between content marketing and what we think of as traditional PR has blurred.

The goals,...