How to Identify and Increase Qualified Marketing Leads


Let’s begin with a little dose of marketing heresy. Here it is—lead generation is not the Holy Grail of marketing and PR.

Qualified lead generation is the goal.

The distinction between the two isn’t just marketing speak. Generating qualified leads can literally mean the difference between a marketing strategy that succeeds or actually costs your...

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The ABCs of Google Adwords (Part Two): Common Mistakes to Avoid


By Raleigh Kung
Digital Marketing Manager
Burns360

I hear it all the time about Search Engine Marketing (SEM), otherwise known as Pay-Per-Click (PPC) campaigns:

“We’ve tried it before, and it just doesn’t work.”

It doesn’t stop there. Those who’ve given SEM a shot often have a laundry list as to why they didn’t...

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The ABCs of Google Adwords (Part One)


Let’s backtrack to just a few short years ago when SEO was thought to be the holy grail of digital marketing. Good grief can things change in a hurry.

These days, SEO is moving out of the spotlight, and SEM—search engine marketing—seems to be taking center stage. Some digital marketers even claim that search engine...

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Camera Shy? Let Us Help You Get Over That


by Erik Wheater

Given the right time slot in a big enough market, television news coverage could mean having your product seen by tens of thousands of people simultaneously. It could mean positive PR for your company if a local station comes out to cover your charitable event. And an interview posted on a television...

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Google Data Studio Shines a New (and Clearer) Light on Digital Marketing Data


I recently received an email from Google promoting their newest product, Google Data Studio. As soon as I saw the word “Data Visualization” in bold letters, I immediately thought of the following all-too-common boardroom scenario.

“So as you can see on this Excel spreadsheet, your website ad impressions increased by 13.3% this month, and...

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The Benefits of Video Production Can Get You Over Stage Fright


by Erik Wheater

My opinion on this matter comes with a great deal of bias, thanks to five years of chasing stories in television news. Ready for it?

I think former TV journalists make excellent PR professionals.

It might seem strange in a day when public relations degrees are commonly considered the ideal track for...

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Managing Your Social Media Platforms


You check in here. You post a picture there. You follow him, and you share her video. Social media strategy can seem this simple, but when the goal is to market your brand, the do’s and don’ts of social media best practices can get pretty confusing, pretty fast.

What’s more, rules and rules and regulations...

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Three Tips PR

Three Tips to Help Improve PR for Professional Services


Great PR for professional services isn’t just business as usual.

PR is a whole lot easier when you have new products to talk about, a groundbreaking story and a constant stream of news flowing in and out of your industry. But PR for professional services is a different ballgame altogether.

Unlike trendy consumer rollouts or...

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Marketing to Socially Conscious Consumers


When the economy is tight, the need for creative communication strategies is at a premium, especially when it comes to luxury brands. So how do you get consumers to buy when they’re trying to budget? Try giving them more than they bargained for.

Socially conscious consumers are making a mark in modern-day marketing, and they’re...

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High Point Market

The Highlights of High Point Market


It’s almost time for the International Home Furnishings Market in High Point, North Carolina, and for those in the furniture industry, this is truly the Holy Grail of trade shows.

Twice a year–in April and October–more than 75,000 visitors converge at High Point Market to see the more than 2,000 vendors, designers and manufacturers who...

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