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Sometimes in the world of public relations, your clients end up on the wrong side of the news cycle. And as PR professionals, it is our job to make sure the situation doesn’t escalate, lead to revenue loss, or worst of all, damage our client’s reputation.

Trust me on this one. An excellent reputation is...

Last week, I had the privilege of being a part of a Women’s Health Initiative Tour at the City of Hope in California. Ranked as one of “America’s Best Hospitals” in cancer research by U.S. News & World Report, City of Hope is one of the nation’s leading research and treatment centers...

It’s written, it’s edited, and it’s ready to go. Just like that, through the magic of the modern-day PR newswires, you’ve just sent the press release you’ve worked on for months to every news outlet worth its weight in mere seconds. Your job here is done, right?

Wrong.

Electronic newswires make it a breeze to...

Social Media. To some B2B companies, it’s still considered the “new frontier” of marketing. And even to those who know what kind of impact social media can deliver, questions remain on how to replicate its success in a business scenario—towards lead generation.

Strangely enough, however, the typical explanations for using social media offer no real...

So, you’ve optimized your online contact forms, and now have a solid process in place to identify and capture incoming phone leads.

And guess what? It’s paying off!

You’re starting to get a few calls and submissions actually coming in through your site. Now it’s time to build off this...

These days, your number one ally in the world of business is your website.

An optimized, well laid out site with excellent content can generate tens, hundreds, or even thousands of views and clicks each day. And if you’re lucky, potential customers might even fill out a contact form or reach out to you...

“At the end of the day, it all comes down to leads.”

It’s a simple enough concept—your marketing strategy, your tactics, your team and your results should eventually generate leads and sales for your company; otherwise, why invest anything in marketing at all?

But how do B2B companies in the digital age actually generate qualified...

The marketing stack. Also known as the marketing technology stack or your “mar-tech” stack. Whatever you call it, it is valuable and something that will become far more commonplace (and important) in the future.

Put simply, your marketing stack is the suite of software your marketing team uses to do their job more effectively. For...

If you don’t even know what marketing automation is, don’t fret. Most 2017 marketing trend reports show that about 50% of companies today either don’t use marketing automation or don’t know anything about it. In the B2B sector, the numbers aren’t much better. Somewhere around 45% of companies are in the dark.

With that said,...

This interview was originally posted on klemchuk.com.

This week we are talking with Jennifer Green-Moneta, Executive Vice President and Managing Partner of Burns360, an integrated digital marketing and PR agency with a special focus on business-to-business (B2B) companies. Jennifer brings more than 25 years in media relations, marketing communications, and...