Digital Marketing

Let’s backtrack to just a few short years ago when SEO was thought to be the holy grail of digital marketing. Good grief can things change in a hurry.

These days, SEO is moving out of the spotlight, and SEM—search engine marketing—seems to be taking center stage. Some digital marketers even claim that search engine...

I recently received an email from Google promoting their newest product, Google Data Studio. As soon as I saw the word “Data Visualization” in bold letters, I immediately thought of the following all-too-common boardroom scenario.

“So as you can see on this Excel spreadsheet, your website ad impressions increased by 13.3% this month, and...

You check in here. You post a picture there. You follow him, and you share her video. Social media strategy can seem this simple, but when the goal is to market your brand, the do’s and don’ts of social media best practices can get pretty confusing, pretty fast.

What’s more, rules and rules and regulations...

When the economy is tight, the need for creative communication strategies is at a premium, especially when it comes to luxury brands. So how do you get consumers to buy when they’re trying to budget? Try giving them more than they bargained for.

Socially conscious consumers are making a mark in modern-day marketing, and they’re...

We’ve always been told to think before we speak. But when it comes to social media, this adage proves even more integral, says Kathy Catoe, MB&A’s favorite social media guru. We think Kathy is the best in the biz. Over the years, she has definitely seen her fair share of social media blunders, and recently,...