Digital Marketing

“At the end of the day, it all comes down to leads.”

It’s a simple enough concept—your marketing strategy, your tactics, your team and your results should eventually generate leads and sales for your company; otherwise, why invest anything in marketing at all?

But how do B2B companies in the digital age actually generate qualified...

The marketing stack. Also known as the marketing technology stack or your “mar-tech” stack. Whatever you call it, it is valuable and something that will become far more commonplace (and important) in the future.

Put simply, your marketing stack is the suite of software your marketing team uses to do their job more effectively. For...

If you don’t even know what marketing automation is, don’t fret. Most 2017 marketing trend reports show that about 50% of companies today either don’t use marketing automation or don’t know anything about it. In the B2B sector, the numbers aren’t much better. Somewhere around 45% of companies are in the dark.

With that said,...

About a year-and-a-half ago, Google lowered the boom on digital marketing and PR managers for stuffing press releases, advertorials and guest posts with too many hyperlinks. From that day on, too many hyperlinks with nothing worthwhile to add actually penalized—instead of increased—your SEO ranking.

It was a big shock at the time because for years...

“How much does digital marketing actually contribute to our bottom line?”

Early in my career, these were words that sent chills down my spine.

I was hardly the first marketer to be asked that question. And for decades, the answer has always been some version of John Wanamaker’s century-old quote about advertising:

“Half the money...

Every time a potential or established customer visits your website and shares personal information (like a credit card number, account login details, or even fills out a form), rest assured, there is someone out there who would love to get their hands on that data.

Fortunately, your visitors aren’t defenseless as long as you prioritize...

Let’s get real for a second: Search Engine Optimization (SEO) is a tricky subject.

Think about it. By saying “this content is absolutely optimized for search engines,” you’re effectively claiming you have successfully told some of the most comprehensive pieces of algorithm in the world that your content is more valuable than anyone else’s.

That’s...

Every business owner knows a website can have a huge impact on driving customer demand, loyalty and sales. But to get the greatest benefit from your online presence, what should you consider as far as your website development strategy and costs are concerned?

When you sit down with a web developer, you’re likely to hear...

The first quarter of a new year is always the most exciting for me because it represents opportunity. Everyone is looking for new ways to innovate, and digital marketing trends are at the top of the list.

Based on the technology that 2017 is set to bring us, there are more ways to connect with...

By Raleigh Kung
Digital Marketing Manager
Burns360

I hear it all the time about Search Engine Marketing (SEM), otherwise known as Pay-Per-Click (PPC) campaigns:

“We’ve tried it before, and it just doesn’t work.”

It doesn’t stop there. Those who’ve given SEM a shot often have a laundry list as to why they didn’t...