Sometimes helping our clients stand out against larger, more established competitors doesn’t require re-inventing the wheel.  When ANNUITAS, a demand generation and marketing strategy firm targeting enterprise B2B marketers, came to us to help the company gain a larger share of voice and thought leadership in its primary target markets, we went back to our bread and butter—traditional public relations.

Our team implemented a focused PR initiative, targeting B2B marketers and enterprise business leaders. We developed ongoing news releases, got management quoted in industry trend articles, and submitted byline articles on behalf of the company’s management team. That’s not all. We also secured coverage for several case studies demonstrating the company’s capabilities and ROI, and topped it all off with ongoing social postings and media shares.

Within months, the industry and potential customers began to hear the voice of ANNUITAS louder than ever. The firm racked up accolades including being named to the Inc. 5000 list of the fastest growing private companies in the United States.

And what’s more—the company’s CEO, Carlos Hidalgo, was named the Most Influential B2B Marketer in the U.S. by a top industry research firm. How’s that for thought leadership with a capital T?